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Found 1 from your keywords: author=Liga, Riovaldo Indrajay...
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PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP LOYALITAS PELANGGAN SMARTPHONE …
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Liga, Riovaldo Indrajaya

The purpose of this study is to determine the impact of brand image and brand trust on customer loyalty of Samsung’s Smartphones, both simultaneously and partially. This quantitative study used a primary data obtained by distributing questionnaires to 100 respondents. The sampling technique used in this study was a purposive sampling technique. The analysis technique used in this study are de…

Edition
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ISBN/ISSN
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Collation
vii, 111 hlm.; ilus.; 29 cm
Series Title
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Call Number
T1386342024