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Found 1 from your keywords: author=M. Abidurrahman, M. Abi...

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PENGARUH HARGA DAN EXPERIENTIAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUM…

This study aims to analyze the influence of price and experiential marketing on consumer purchase decisions on the Zalora e-commerce platform in Palembang City. The background of this research stems from the declining number of visits to the Zalora website, which is suspected to be due to high pricing and the lack of engaging shopping experiences. A quantitative approach was employed using surv…

Edition: -
ISBN/ISSN: -
Collation: xvi, 125 hlm.; ilus.; tab.; 29 cm.
Series Title: -
Call Number: T1769072025

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