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Found 1 from your keywords: author=Mafazah, Mafazah

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PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DAN E-TRUST TERHADAP KEPUTUSAN PEMB…

The growth of the e-commerce sector in Indonesia shows a significant trend, with Shopee as the largest marketplace and fashion products as a leading category, reflecting a shift in consumer preferences and behavior from conventional shopping to online shopping. E-WOM and e-trust are factors that influence purchasing decisions. However, discrepancies in online fashion product purchases have led …

Edition: -
ISBN/ISSN: -
Collation: xv, 42 hlm.; ilus.; 29 cm
Series Title: -
Call Number: T1590882024

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