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Found 1 from your keywords: author=Maharani, Shania
ANALISIS PERBANDINGAN PREFERENSI PEMBELIAN BUAH SEGAR PADA KONSUMEN MILENIAL …
The differences in characteristics between traditional markets and modern markets affect consumer purchasing preferences, especially the millennial generation who have different lifestyles and consumption patterns from previous generations. The objectives of this study are: (1) Describe the characteristics of millennial consumers who buy fresh fruit at the 10 Ulu Palembang Traditional Market an…
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- xv, 116 hlm.; ilus.; tab.; 29 cm.
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- T1760312025
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