ABSTRACT This study aims to measure the magnitude of the influence of: 1) Tangibles on service quality, 2) Reliability on service quality, 3) Responsiveness to service quality, 4) Assurance on service quality, 5) Empathy for service quality, 6) Tangibles, Reliability, Responsiveness, Assurance, and Empathy together to the quality of service. This study used quantitative methods. The population …