The dramatic increase in minority- and female-owned companies continues to transform the business world while setting standards for those who follow. Thriving as a Minority-Owned Business in Corporate America offers you a comprehensive guide to current practical knowledge of minority business development, from grants and loans to market building. This book demonstrates how you can use specific …
In this fourth edition of the bestselling business book Managing Humans, author Michael Lopp continues to draw leadership advice from some of the most important software companies of our modern age. Educational stories from companies such as Apple, Slack, and Pinterest detail the experiences of bright software engineers in an ever-changing industry. This revised edition of Managing Humans ex…
Many emerging market countries are bank-based economies and are increasingly affected by geopolitical risks, U.S. dollar dynamics, regulations, preferential trade agreements (PTAs), MNCs (that often function like international organizations), social networks, labor dynamics, cross-border spillovers and the inefficient expansion of formal/informal microfinance. Country risks, informal economies …
Many companies want to make their sales agile. Some of them have tried to set up agile sales organizations, but such top-down approaches and big-bang rollouts seldom seem to work. This book shows how the elements of the leading agile framework “Scrum” should be applied to install agility in the salesforce, improve sales performance, and resolve typical performance issues in sales organizati…
This book presents scholarly reflections on women's entrepreneurial propensity and on women's entrepreneurship in Science, Technology, Engineering, and Mathematics (STEM) fields. Contributing to a country's innovativeness and competitiveness, women entrepreneurs also promote healthy social and economic growth and act as mentors and role models for younger women. However, the low involvement of …
The study proposes and empirically validates an integrated model of leisure visitors’ destination brand associations that can guide destination marketing and branding activities for both, the brand identity and the consumer-based brand equity (CBBE) perspective. A ten-phase empirical research design is established and data is collected from a sample of German leisure visitors to the Balearic …
Economic recessions, social networks, environmental damage in several large countries (eg. China, Brazil, U.S.), the Global Financial Crisis of 2007-2015 and cross-border spillovers continue to significantly affect economic systems, financial markets, social structures and environmental compliance worldwide. These have rekindled economists’ and policy-makers’ interest in the relationships a…
This book explores the rapid growth of the sharing economy, specifically of Airbnb, in recent years and how it has challenged traditional economies in many countries around the globe. With almost 5 million listings in more than 190 countries, many consider Airbnb as one of the most disruptive developments in tourism over the past decade. While this is a book about Western Australia as a case…
This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. futu…
Participation of firms in Open Source Software (OSS) development is steadily increasing. In fact, a substantial part of OSS projects today are developed in informal collaboration between firms and a community of voluntary contributors. As more and more firms are active in OSS, acquisitions of firms active in OSS development occur increasingly often. Yet, despite the economic and practical impor…