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Found 1 from your keywords: author=Monica, Andini

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ANALISIS PENERIMAAN GENERATIVE ARTIFICIAL INTELLIGENCE (AI) PADA PEMASARAN UM…

The advancement of digital technology, particularly Generative Artificial Intelligence (AI), has driven significant transformation in the marketing operations of Micro, Small, and Medium Enterprises (MSMEs). This study aims to analyze the acceptance of Generative AI in MSME marketing operations and examine its influence on customer loyalty by employing the Technology Acceptance Model (TAM). The…

Edition: -
ISBN/ISSN: -
Collation: v, 50 hlm.; ilus.; tab.; 29 cm.
Series Title: -
Call Number: T1937272026

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