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Found 1 from your keywords: author=Moser, Martin A.
cover
Impacts of Customer Relationship Management on Development of Corporations
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Moser, Martin A.

The overall goal of this book is the identification of design features and prerequisites for a CRM-system, which contribute to an increase in sales and the overall development of corporations in the packaging industry. Particular attention is paid to the identification of requirements of a CRM-system that contribute to an increase in the acceptance of the users.

Edition
1
ISBN/ISSN
978-3-658-35835-8
Collation
xv, 145p.:Ill
Series Title
Gabler Theses
Call Number
658 Mos i