As the trade and service industry develops in the city of Palembang, the development of facilities and infrastructure that support the culinary industry is also increasing. Accompanied by the development of globalization, the development of the culinary industry continues to increase along with the development of acculturation from other cultures entering Indonesia so that the interest in speci…
This study aims to determine the influence and which variables are the most dominant among promotion, trust and service quality on customer decision in taking Kredit Usaha Rakyat (KUR) financing at Bank BRI Unit Kuto Palembang. This study is a quantitative research that using primary data by questionnaires collected from 110 respondents. Respondents are KUR’s customers at Bank BRI Unit Kuto P…