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Found 1 from your keywords: author=Nailli, Daniella Pebria...

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IMPULSIVE BUYING DALAM PEMBELIAN ITEM VIRTUAL PADA PEMAIN ONLINE MOBILE GAMES

This study aims to investigate the characteristics of impulsive buying behaviour in virtual item purchases among online mobile game players. A total of 150 online mobile game players participated in this research, selected using a purposive sampling technique. The measurement instrument used was the Impulsive Buying Tendency scale developed by Verplanken & Herabadi (2001), which had been transl…

Edition: -
ISBN/ISSN: -
Collation: xiv, 96 hlm.; ilus.; tab, 29 cm
Series Title: -
Call Number: T1810742025

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