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Found 1 from your keywords: author=Nasution, Syahrial Saba...

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PENGARUH GREEN MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN PRODUK AIR MINUM LE…

Global awareness of environmental issues has encouraged companies to adopt sustainability-oriented marketing strategies, known as green marketing. This study examines the influence of the green marketing mix on consumer purchasing decisions for Le Minerale bottled water products at Srivijaya University. Using a quantitative method with 90 respondents, the research found that the green product a…

Edition: -
ISBN/ISSN: -
Collation: xviii, 111 hlm.; ilus.; tab, 29 cm
Series Title: -
Call Number: T1871532025

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