The industrial era's shifts to digitization have heightened rivalry in the trade sector, which has an impact on the UMKM industry as well. Grocery stores are a part of UMKM whose existence is currently starting to be rivaled by modern retail stores. To compensate for these changes, PT HM Sampoerna initiated the Sampoerna Retail Community (SRC) program by releasing the Ayo Toko by SRC applicatio…