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Found 1 from your keywords: author=Oktarani, Arnaya

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PENGARUH TREN #gayaditiktok DAN INFLUENCER MARKETING TERHADAP MINAT BELI FASH…

This study aimed to measure the influence of the #gayaditiktok trend and influencer marketing on consumers’ purchase intention toward local fashion products. The subjects of this research were Generation Z female TikTok users residing in Palembang City. A quantitative approach was employed using a non-probability sampling method, specifically purposive sampling. Research data were collected t…

Edition: -
ISBN/ISSN: -
Collation: xv, 149 hlm.; ilus.; tab.; 29 cm.
Series Title: -
Call Number: T1946522026

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