The objectives of this study were: (1) to calculate the potential of raw materials (coconut coir) that can be processed and products that can be produced from the coconut coir processing business at PT Bhumi Tirta Sriwijaya, Banyuasin Regency; (2) to measure the market potential of the product from the coconut coir processing business. at PT Bhumi Tirta Sriwijaya, Banyuasin Regency; and (3) to …