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Found 1 from your keywords: author=Pakpahan, Lauren Hestom...

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PENGARUH TESTIMONI TERHADAP MINAT BELI INDIBIZ PADA PELAKU UMKM COFFEE SHOP D…

This study aims to determine the effect of testimonials on the purchase intention of Indibiz among coffee shop MSME actors in the South Sumatra Telecommunication Region. The research employed a quantitative method with a simple linear regression analysis technique. The population consisted of coffee shop MSME actors who have not yet used or have the potential to use Indibiz, with a sample of 80…

Edition: -
ISBN/ISSN: -
Collation: xv, 110 hlm.; ilus.; tab.; 29 cm.
Series Title: -
Call Number: T1845702025

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