Program Keluarga Harapan (PKH) is the first cluster in efforts to reduce povertyIn Indonesia by the Indonesian Ministry of Social Affairs. PKH has the alm ofalleviating poverty and changing the mindset/behavior of KPM (BeneficiaryFamilies) in dally life and P2K2 activities as an effort to realize the goals of theprogram. This research aims to find ont how social assistants communicatestrategles…