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Found 1 from your keywords: author=Pohan, Mutiara Salsabil...

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PENGARUH ELECTRONIC WORD OF MOUTH DAN INOVASI PRODUK TERHADAP KEPUTUSAN PEMBE…

Penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth dan inovasi produk terhadap keputusan pembelian produk sari roti di kota palembang. Populasi dalam penelitian ini yaitu konsumen produk Sari Roti di Kota Palembang, dan sampel yang akan diambil pada penelitian ini adalah 100 responden. Penelitian ini menggunakan data primer yang didapatkan melalui penyebaran kuisoner ke…

Edition: -
ISBN/ISSN: -
Collation: xvii, 66 hlm.; ilus.; 29 cm
Series Title: -
Call Number: T1502402024

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