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Found 1 from your keywords: author=Prabu, Dwi Fajar Deiska

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PENGARUH BRAND EQUITY TERHADAP LOYALITAS PELANGGAN DI KOPI KENANGAN DI KOTA P…

This research aims to find out how and how much influence brand equity has on customer loyalty at Kopi Kenangan, Palembang City. This type of research uses quantitative methods. Sampling used purposive sampling techniques and the lemeshow formula with a sample size of 100 respondents. This research uses primary data in the form of a questionnaire and the data analysis technique used is the t te…

Edition: -
ISBN/ISSN: -
Collation: xviii, 63 hlm.; ilus.; 29 cm
Series Title: -
Call Number: T1416232024

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