On June 4, 2024, PT PLN (Persero) UID S2JB experienced a crisis caused by technical damage to the Linggau-Lahat Transmission. The purpose of this research is to understand how the implementation of crisis communication strategies was carried out by the Public Relations Department of PT PLN (Persero) UID S2JB in handling the crisis. This research uses a qualitative approach with a case study met…