This research analyzes the role of the Ubud Writers & Readers Festival (UWRF) 2022 as an instrument of Indonesian Cultural Diplomacy in the post-COVID-19 pandemic context. The study argues that the effectiveness of cultural diplomacy through the festival was realized through a synergistic collaborative model between a non-state actor, the Yayasan Mudra Swari Saraswati (YMSS) as the main organiz…