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Found 1 from your keywords: author=Purnamasari, Endah Dewi

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ADOPSI FINTECH: KEUANGAN DAN TEKNOLOGI

This study analyzes the adoption of P2P lending fintech from technological, financial, and behavioral perspectives using the UTAUT framework, with Digital Financial Literacy (DFL) as a moderating variable. Financial aspects such as price value, risk, return, and cost are also examined. The research employs a quantitative approach with Structural Equation Modeling (SEM), involving 400 active P2P…

Edition: -
ISBN/ISSN: -
Collation: xiii, 98 hlm.; tab.; 29 cm.
Series Title: -
Call Number: T1727662025

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