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Found 1 from your keywords: author=Puspita, Dian

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PENGARUH CITRA MEREK DAN DISKON HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK SOS…

This study aims to analyze the effect of brand image and price discount on purchasing decisions of Kanzler sausage products among students of the Faculty of Economics, Sriwijaya University. The research is motivated by the increasing competition in the processed food industry and the phenomenon of rising sausage consumption among students, despite health concerns associated with processed meat …

Edition: -
ISBN/ISSN: -
Collation: xviii, 93 hlm.; ilus.; tab.; 29 cm.
Series Title: -
Call Number: T1842302025

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