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Found 1 from your keywords: author=Puteri, Dewi Aldianty

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STRATEGI KOMUNIKASI PEMASARAN ZAINAL SONGKET PALEMBANG DALAM MENINGKATKAN PEN…

This study aims to find out the marketing communication strategies carried out by Zainal Songket Palembang in an effort to increase sales of the songket business in the city of Palembang (Qualitative Descriptive Study at Zainal Songket Palembang). This study used qualitative research methods. This study uses marketing communication theory according to Kotler and Armstrong 4P namely product, pri…

Edition: -
ISBN/ISSN: -
Collation: xiv, 117 hlm.; ilus.; 29 cm
Series Title: -
Call Number: T881152022

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