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Found 1 from your keywords: author=Putri, Intan Ayu Kartik...

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PERSEPSI PEGAWAI TERKAIT PENERAPAN GREEN MARKETING DAN ENVIRONMENTAL AWARENES…

This study explores the influence of employee perceptions regarding green marketing implementation and environmental awareness on employee green behavior, with communication style examined as a moderating variable. Drawing on the Theory of Planned Behavior (TPB), this research provides empirical insights from a case study conducted at the Head Office of Bank Sumsel Babel. Data were collected fr…

Edition: -
ISBN/ISSN: -
Collation: xvi, 175 hlm.; ilus.; tab.; 29 cm.
Series Title: -
Call Number: T1822792025

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