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Found 1 from your keywords: author=Putri, Risty Oktaviani

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PENGARUH CONTENT MARKETING DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN LAYAN…

This study aims to analyze the impact of content marketing and brand image on the purchasing decision of the digital entertainment subscription video-on-demand (SVOD) service, Netflix. The research uses a quantitative approach with a survey method and a questionnaire as the data collection instrument. The population of this study consists of all Netflix subscribers in Indonesia, with a sample o…

Edition: -
ISBN/ISSN: -
Collation: xviii, 91 hlm.; ilus.; tab.; 29 cm.
Series Title: -
Call Number: T1715312025

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