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Generation Z Marketing and Management in Tourism and Hospitality
Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human res…
- Edition
- 1
- ISBN/ISSN
- 978-3-030-70695-1
- Collation
- xxx, 332p.:ill
- Series Title
- -
- Call Number
- 338.4 Gen
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