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Found 1 from your keywords: author=Ramadhana, Anandhana Fa...

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IMPLEMENTASI KOMUNIKASI PEMASARAN PEMPEK LALA PALEMBANG DALAM MEMBANGUN BRAND…

ried out by Pempek Lala Palembang in building brand awareness among local and national consumers. The purpose of this study is to determine the marketing communication strategies implemented, the media used, and the supporting factors in forming brand image in the eyes of consumers. The background of this study is based on the tight competition in the regional culinary industry which requires b…

Edition: -
ISBN/ISSN: -
Collation: xiii, 80 hlm.; ilus.; tab, 29 cm
Series Title: -
Call Number: T1817972025

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