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Found 1 from your keywords: author=Ramadhani, Olyvia Tri
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PENGARUH TREN OUTFIT OF THE DAY (OOTD), CONTENT MARKETING, DAN ONLINE CUSTOME…
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Ramadhani, Olyvia Tri

Penelitian ini bertujuan untuk menganalisis pengaruh tren outfit of the day, online customer review, dan online customer review terhadap keputusan pembelian produk Jiniso pada Generasi Z. Objek penelitian ini adalah Generasi Z yang aktif menggunakan TikTok dan pernah melakukan pembelian produk Jiniso serta berdomisili di kota Palembang. Model yang digunakan yaitu model Partial Least Square – …

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xvi, 78 hlm.; ilus.; tab, 29 cm
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T1974472026
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