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Found 1 from your keywords: author=Ramadhani, Putri Ghina

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PENGARUH BRAND AMBASSADOR DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEM…

The development of the beauty industry in Indonesia continues to experience a very rapid increase, companies need to develop and determine strategies properly in order to influence consumer purchasing decisions. This study aims to determine the effect of brand ambassadors and electronic word of mouth on consumer purchasing decisions, the theory used in this study is the ViSCAP Model from Rossit…

Edition: -
ISBN/ISSN: -
Collation: xxv, 39 hlm,; ilus.; 29 cm
Series Title: -
Call Number: T1401902024

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