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Found 1 from your keywords: author=Rinaldi, Yogi

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PENGARUH IKLAN DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN MOTOR HONDA PADA …

This study aimed to determine the influence of advertising and brand image on purchasing decisions Honda motorcycle among students of the Faculty of Economics, Sriwijaya University. The population on this study was all students of the Faculty of Economics, Sriwijaya University. The sampling technique used was nonprobability sampling with purposive sampling method, by taking 100 students as resp…

Edition: -
ISBN/ISSN: -
Collation: xviii, 59 hlm.; tab.; 28 cm.
Series Title: -
Call Number: T378742020

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