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Found 1 from your keywords: author=Rinanda, E. Olivia
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PENGARUH KONSUMSI APLIKASI WEVERSE DAN LOYALITAS FANDOM TERHADAP HUBUNGAN PAR…
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Rinanda, E. Olivia

This study aims to analyze the influence of Weverse application consumption and fandom loyalty on the parasocial relationship between the K-Pop idol group Tomorrow X Together (TXT) and their fans (MOA). Utilizing a quantitative method with a survey of 100 respondents selected through purposive sampling, the data were analyzed using multiple linear regression. The results indicate that Weverse a…

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xv, 42 hlm.; ilus.; 29 cm
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T1915782025
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