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Found 1 from your keywords: author=Ruiz-Fernández, Lorena

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Firms in the Fashion Industry

Rienda, Laura Ruiz-Fernández, Lorena Carey, Lindsey Drylie García-Medina, Irene

This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context. It covers hot topics such as the role of social media…

Edition: 1
ISBN/ISSN: 978-3-030-76255-1
Collation: xix, 169p.:ill
Series Title: -
Call Number: 658.8 Fir

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