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Found 1 from your keywords: author=Rusdandi, Fauzan

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PENGARUH CITRA MEREK (BRAND IMAGE) DAN BRAND AWARENESS TERHADAP KEPUTUSAN KON…

This study aims to analyze the influence of Brand Image and Brand Awareness on consumers' purchasing decisions of Bulog Premium rice. This research uses a quantitative approach with an associative method. Primary data were collected through the distribution of questionnaires to 100 respondents who are consumers of Bulog Premium rice. Based on the analysis using the AIDA theory, the results show…

Edition: -
ISBN/ISSN: -
Collation: xv, 104 hlm.; ilus.; tab.; 29 cm.
Series Title: -
Call Number: T1863582025

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