The objectives of this research are: (1) to identify differences in the behavior of farmers who use Pusri Cassava NPK Fertilizer 17-6-25 and farmers who don’t use Pusri Cassava NPK Fertilizer 17-6-25, 2) to analyze the attributes that become the preference of farmers who use Pusri Cassava NPK Fertilizer 17-6-25 and farmers who don’t use Pusri Cassava NPK Fertilizer 17-6-25. This research wa…