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Found 1 from your keywords: author=Salsabila, Siti Sarah

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PENGARUH INTENSITAS DAN KEPUASAN MENONTON TERHADAP HUBUNGAN PARASOSIAL PADA P…

This study examines the effect of viewing intensity and viewing satisfaction on parasocial relationships among viewers of the survival show Boys II Planet who follow the Instagram account Boysplanet.Official. Grounded in mass communication studies, this research applies the uses and gratifications theory, which conceptualizes audiences as active media users. A quantitative survey method was emp…

Edition: -
ISBN/ISSN: -
Collation: xvi, 84 hlm.; ilus.; 29 cm
Series Title: -
Call Number: T1912592025

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