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Found 1 from your keywords: author=Salsabilla, Viodita Ama...

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PENGARUH GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN STARBUCKS DI KOTA PALEM…

Penelitian ini bertujuan untuk mengetahui pengaruh green marketing terhadap keputusan pembelian konsumen Starbucks di Kota Palembang. Green marketing merupakan strategi pemasaran yang mengedepankan aspek ramah lingkungan dalam seluruh proses pemasaran, mulai dari produk, harga, tempat, promosi, orang, proses, hingga bukti fisik. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik no…

Edition: -
ISBN/ISSN: -
Collation: xvi, 125 hlm.; ilus.; tab.; 29 cm
Series Title: 2507004602 .
Call Number: T1803152025

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