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Found 1 from your keywords: author=Saputra, Rizki Dwi
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ANALISIS KELAS SOSIAL DAN PREFERENSI KONSUMEN YANG BELANJA KEBUTUHAN PANGAN D…
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Saputra, Rizki Dwi

The emergence of online vegetable platforms in Palembang City prompted this research to analyze the influence of social class on consumer preferences. Social class is measured through occupation, education, and income, while consumer preferences include product quality, price, access, promotion, service quality, and brand. This study uses a descriptive and associative quantitative approach. The…

Edition
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ISBN/ISSN
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Collation
xix, 166 hlm.; ilus.; tab.; 29 cm.
Series Title
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Call Number
T1717402025