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Found 1 from your keywords: author=Saragih, Sindy

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PENGARUH KOMUNIKASI PEMASARAN DIGITAL SERTA BRAND IMAGE HAILEY BIEBER TERHADA…

Marketing strategies have changed rapidly, especially in the beauty industry, which increasingly relies on digital platforms to attract customers. The emergence of skincare brands founded by celebrities, such as Rhode Skin, is an interesting phenomenon. However, there has been little research on how this affects customer purchase intent. Kotler & Keller's Integrated Marketing Communication (IMC…

Edition: -
ISBN/ISSN: -
Collation: x, 52 hlm.; ilus.; 29 cm
Series Title: -
Call Number: T1921232025

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