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Found 1 from your keywords: author=Sartika, Milanda
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PENGARUH BRAND PERSONALITY TERHADAP BRAND LOYALTY PRODUK WARDAH MELALUI BRAND…
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Sartika, Milanda

This research aims to examine the influence of brand personality on brand loyalty for Wardah products through brand communication. The research method used is a quantitative approach with a non-probability sampling technique, specifically purposive sampling. Data analysis was conducted using the Partial Least Squares-Structural Equation Model (PLS-SEM) and processed with SmartPLS 4.0 software. …

Edition
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ISBN/ISSN
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Collation
ix, 46 hlm.; ill.; tab.; 29 cm.
Series Title
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Call Number
T1697002025