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B2B Marketing
This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are published for the f…
- Edition
- 1
- ISBN/ISSN
- 978-3-030-54292-4
- Collation
- xxvii, 755p.:ill
- Series Title
- Management for Professionals
- Call Number
- 658.8 Mar
Predictive Intelligence for Data-Driven Managers
This book describes how companies can easily and pragmatically set up and realize the path to a data-driven enterprise, especially in the marketing practice, without external support and additional investments. Using a predictive intelligence (PI) ecosystem, the book first introduces and explains the most important concepts and terminology. The PI maturity model then describes the phases in whi…
- Edition
- 1
- ISBN/ISSN
- 978-3-030-69403-6
- Collation
- XIII, 268p.:Ill
- Series Title
- Future of Business and Finance
- Call Number
- 658.403 8 See p
Template-based Management
The Template-based management (TBM) approach has been used since 2003 across the world in diverse contexts. It has evolved hand-in-hand with the evolution of business: Agile, Blueprints, Canvas, Design Thinking, or Kanban are only few of the many current concepts based on the approach. This book expands and upgrades the author's 2003 book 'Template-driven Consulting' (Springer) by tracing this …
- Edition
- 1
- ISBN/ISSN
- 978-3-030-56611-1
- Collation
- xvii, 281p.:ill
- Series Title
- Management for Professionals
- Call Number
- 658.401 See t
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