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Found 1 from your keywords: author=Sherli, Rahmania
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PENGARUH PROMOSI MEDIA SOSIAL TERHADAP LOYALITAS PELANGGAN MELALUI PENDEKATAN…
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Sherli, Rahmania

The development of social media as part of digital technology has driven changes in marketing strategies, particularly in building long-term relationships with customers. This study aims to analyze the effect of social media promotion on customer loyalty through the brand equity approach based on the Aaker and Keller model at Dekabeads Store. This research employed a quantitative method by dist…

Edition
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ISBN/ISSN
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Collation
x, 77 hlm.; ilus.; 29 cm
Series Title
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Call Number
T1962632026