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Found 1 from your keywords: author=Siahaan, Vebri Debora

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STRATEGI KOMUNIKASI PEMASARAN DIGITAL @KRIYASRIWIJAYA DALAM MENINGKATKAN BRAN…

Penelitian ini bertujuan untuk mengkaji strategi komunikasi pemasaran digital melalui media sosial Instagram dalam membangun brand awareness produk lokal Kriya Sriwijaya di Kota Palembang. Penelitian dilakukan dengan pendekatan kualitatif menggunakan metode deskriptif, dengan model AIDA (Attention, Interest, Desire, Action) sebagai kerangka analisis. Teknik pengumpulan data meliputi observasi t…

Edition: -
ISBN/ISSN: -
Collation: xvi, 164 hlm.; ilus.; 29 cm
Series Title: -
Call Number: T1948662026

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