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Found 1 from your keywords: author=Siburian, Deva Yolanda
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ANALISIS PERILAKU KONSUMEN DALAM PEMBELIAN PRODUK PANGAN OLAHAN IKAN DI KOTA …
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Siburian, Deva Yolanda

Understanding consumer behavior is a fundamental problem when determining the marketing strategy. By getting to know the consumers , the characteristics of how a person make their decisions will be understood . The aims of this research are (1) to describe the characteristics of consumers who purchase processed fish food products in Palembang City (2) to analyze the process of consumer behavior…

Edition
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ISBN/ISSN
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Collation
xi, 46 hlm.; ilus.; 29 cm
Series Title
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Call Number
T1163642023