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Found 1 from your keywords: author=Sihombing, Julius Alfer...

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FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI KONSUMEN PRODUK COFFEE ROASTED GER…

This study aims to: (1) analyze the effect of product quality on consumer purchase intention of Coffee Roasted Gerai Hutan, (2) analyze the effect of brand image on consumer purchase intention, and (3) identify which factor has a more dominant influence on consumer purchase intention. The research was conducted from July to December 2024 at Rumah Kreatif Petani Hutan – Gerai Hutan Coffee Roas…

Edition: -
ISBN/ISSN: -
Collation: xiv, 57 hlm.; ilus.; tab, 29 cm
Series Title: -
Call Number: T1819202025

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