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Found 1 from your keywords: author=Simangunsong, Taveto Gu...
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SEGMENTASI PELANGGAN MENGGUNAKAN ALGORITMA K-MEANS DENGAN ELBOW METHOD PADA S…
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Simangunsong, Taveto Guntar Partogi

Customer segmentation is a significant application of data analysis in business. This research uses the K-Means algorithm to group customer data based on transaction habits, with parameters from the dataset as cluster determinants. To determine the optimal number of clusters, the Elbow Method is applied, which is based on the highest difference of inertia values. The results show that 2 cluster…

Edition
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ISBN/ISSN
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Collation
xiv, 58 hlm.; ilus.; 29 cm
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Call Number
T1571312024