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Found 1 from your keywords: author=Sirait, Anggy Viona

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ANALISIS PREFERENSI DAN FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN P…

As a staple food commodity, BULOG rice now competes in a commercial market that demands a deep understanding of consumer behavior across various market segments. This study aims to examine consumer preferences and the factors determining purchasing decisions for BULOG rice products in Palembang City. Using a quantitative approach, data were collected from 70 respondents and analyzed using multi…

Edition: -
ISBN/ISSN: -
Collation: xv, 62 hlm.; ilus.; tab, 29 cm
Series Title: -
Call Number: T1972272026

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