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Found 1 from your keywords: author=Spena, Tiziana Russo

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Digital Transformation in the Cultural Heritage Sector

This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves this by placing a high importance on the role of technology in the strategic process of modeling and developing cultural services in the digital era. The focus is on how marketing activities and customer processes are being transformed by digital technologies t…

Edition: 1
ISBN/ISSN: 978-3-030-63376-9
Collation: xiii, 219p.:ill
Series Title: Contributions to Management Science
Call Number: 658.8 Dig

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