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Found 1 from your keywords: author=Spencer, Andrew

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Technology Adoption in the Caribbean Tourism Industry

This book investigates the adoption of Information and Communication Technologies (ICTs) in Caribbean travel firms, particularly for sales and marketing purposes. By examining the decision-making process in tourism companies deciding whether to become more dependent on digital capabilities and artificial intelligence, this text seeks to understand the role of strategy and resources in technolog…

Edition: 1
ISBN/ISSN: 978-3-030-61584-0
Collation: xi, 236p.:ill
Series Title: -
Call Number: 658.8 Spe t

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