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Found 1 from your keywords: author=Suciati, Sri Rizki
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ANALISIS PENGARUH DIFERENSIASI PRODUK MOTOR HONDA TERHADAP BRAND LOYALTY (STU…
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Suciati, Sri Rizki

Differentiation is a part of marketing strategy which will support the firm’s activities in increasing sales volume, developing consumer’s trust, and ehancing customer’s loyalty toward brand of a product. The purposes of this research are (1) knowing the influence product differentiation of Honda motorcycle toward consumer’s brand loyalty and (2) knowing which product differentiation th…

Edition
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ISBN/ISSN
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Collation
xiii, 96 hlm.; tab.; 29 cm.
Series Title
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Call Number
T494412009