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Found 1 from your keywords: author=Sundari, Julia Ayu

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PENGARUH IKLAN SPOTIFY DAN NARASI HARGA TERHADAP KEPUTUSAN MEMBELI PAKET PREM…

This study aims to examine the influence of Spotify advertising and price narratives on the purchase decision of premium packages among Communication Science students at Universitas Sriwijaya. The research employed a quantitative approach using a survey method. The sampling technique used was purposive sampling, with 100 respondents who had previously used Spotify Premium. Data were analyzed us…

Edition: -
ISBN/ISSN: -
Collation: xvii, 136 hlm.; ilus.; tab.; 29 cm.
Series Title: -
Call Number: T1843512025

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